The Core

In 2022 Porsche started their 3-years-partnership with South by Southwest®. Under the motto "A Creator's Mind", agency Amsterdam Berlin and Porsche opened the secret sketchpad of Porsche’s design department and presented unseen performances by artists such as King Princess and Paris Jackson, as well as Cimafunk and Yendry. While hosting one of the most frequented event spaces of SXSW 2022 & 2023 on-site production teams worked on the digital coverage of the event + personal portraits of brand partners. POPCORN partnered up with Amsterdam Berlin and produced on-screen media for the live activation and cooperated with the producing team on site.

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